Charlie Brooker understands.

http://www.guardian.co.uk/commentisfree/2009/aug/10/charlie-brooker-iphone

I’m unmoved in the face of friends screaming at me to join the iPhone cult. It’s horrible.

And:

But newspapers won’t be free for ever. At least that’s what Rupert Murdoch thinks, and he’s probably evil enough to know. Last week he announced the Sun and the Times are to start charging for their online editions. But will it work?

Nope. Not until someone perfects a system of universal online micro-payments once and for all.